Hydration with a Sign Identity in Every Sip

HzO™ Horoscope Water

Consumers don’t just buy water. They buy their daily horoscope.

HzO™ is a premium bottled water line where one bottle represents all 12 zodiac signs— built for functional hydration and emotional identity.

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Impulse-buy + lifestyle Functional hydration meets personalization

QR undercap Horoscope content under the twist-off lid

12 zodiac designs One brand, all signs represented

Product Overview

Two powerful needs, one bottle: hydration + identity.

What it is

HzO™ Horoscope Water is a premium bottled water line where one bottle represents all 12 zodiac signs— consumers don’t just buy water. They buy their daily horoscope.

What it fulfills

Functional hydration
Emotional identity & personalization

Why it works

This is impulse-buy meets lifestyle branding—built to stand out on shelves where water is already sold.

Unique Selling Proposition

Most bottled water brands compete on purity. HzO competes on personality.

Positioning

First zodiac-themed hydration brand positioned for retail impulse buys. Water is a commodity. Identity is not.

1 zodiac themed bottle with QR code printed under the twist off removable lid.

Future Packaging Idea

Annual collectible packaging (12-sign series purchase)
Designed for gifting, astrology fans
Premium aesthetic without premium pricing

Target Market, Retail Placement & Product Details

Built for where bottled water already wins—now with personality.

Target Market

Primary Audience:

Gen Z & Millennials (ages 16–40+)
Astrology enthusiasts / Water consumers

Retail Placement

Grocery chains
Convenience stores
Boutique gift shops
College campus stores
Spiritual/metaphysical retailers
Event venues & festivals

These consumers already shop where bottled water is sold. HzO simply gives them a more exciting option.

Product Details

20 oz recyclable bottles
BPA-free packaging
Premium purified water
12 unique zodiac label designs / one general zodiac labeled bottle
QR code undercap linking to horoscope content
Shelf-stable 12+ months
Case pack: 24 units

Quality Standards

FDA-compliant bottling
GMP-certified production (ensures products like pharmaceuticals, cosmetics, and food are consistently manufactured, packaged, and stored according to strict quality standards to guarantee safety, efficacy, and purity)
Clear labeling & traceability

Pricing & Availability

Wholesale (per bottle): $0.45 – $0.65 (volume dependent)
Suggested Retail Price: $1.99 – $2.89
Positioned slightly above generic water, below luxury imports
Available via direct distribution partnerships and regional beverage distributors

Market Opportunity & Production Capability

Seasonal marketing cycles built in—Leo season, Capricorn season, and beyond.

Market Opportunity

U.S. bottled water market: $40+ billion annually
Astrology industry (apps, products, media): multi-billion-dollar growth sector
Personalized consumer goods trend continues to rise
Even a fractional share of impulse water purchases creates significant revenue
Seasonal launches (Leo season, Capricorn season, etc.) create built-in marketing cycles

Production Capability

Private-label bottling partnerships secured
Scalable manufacturing through contract facilities
Low production complexity (label differentiation only)
High margin, low formulation risk
Expansion potential: flavored lines, limited-edition metallic labels, custom retail exclusives

Brand Story

Water is everywhere—but personality isn’t.

Founded by entrepreneur Casey Bryson, HzO was built on a simple insight: water is everywhere—but personality isn’t. HzO merges identity, culture, and everyday utility into one product. It’s not just hydration. It’s self-expression in your hand.

Contact

For distribution partnerships, retail placement, and inquiries.

Casey Bryson — Founder, HzO™

Email: Caseyhzowater@gmail.com
Phone: (801) 666-1592

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